surprising return: RC Cola

[Shootist Comitatus]

After four decades out of the spotlight in the fiercely competitive soda aisle, a familiar yet long-forgotten name is making a surprising return: RC Cola.

The classic beverage, which once held its own against industry giants, has been mostly absent from the spotlight since the 1980s, but that’s all about to change with a bold new revival. Behind this much‑anticipated comeback is beverage powerhouse Keurig Dr Pepper, whose decision to resurrect the brand now is far more strategic than simple nostalgia.

RC Cola is officially back

This year marks the bold comeback of RC Cola, as Keurig Dr Pepper rolls out the brand’s first advertising campaign in four decades. Staying true to its roots, the soda retains the classic packaging that fans remember from the 1970s and ’80s. The campaign pays homage to Chicago, a city where RC Cola has long been a local favorite thanks to its ties with neighborhood pizzerias. Sporting the bold tagline — “Not a soft drink. Just a damn good cola.” — the brand is embracing a simple, no-frills identity, off The rise, fall, and return of RC Cola

RC Cola was founded in 1905 and quickly earned a reputation as one of the most innovative cola brands in the United States. While it wasn’t the very first cola, RC Cola pioneered several industry firsts: it was the first to sell soda in aluminum cans, the first to introduce a low-calorie diet cola, and the first to hold nationwide taste tests to engage consumers. Its clever marketing also helped the brand gain recognition, including memorable campaigns in the 1940s featuring John Wayne, which cemented RC Cola’s place in pop culture.

By the 1960s, RC Cola had climbed to the position of the No. 3 soda brand in the country, earning a loyal following and cult classic status. Despite these achievements, the brand gradually faded from the public eye over the following decades. Increased competition from giants like Coca-Cola and Pepsi, along with changing consumer preferences and limited marketing resources, led to RC Cola disappearing from many store shelves for nearly 40 years.

[ugafan49]

RC Cola and a moon pie , Right ON!

[E.CobbDawg]

Where can you find a good moon pie these days?

[Tomato Sandwich]

Where can you find a good moon pie these days?

Cracker Barrel

[viper2369]

Where can you find a good moon pie these days?

Striplings

And not sure what the initial post was about, RC been on the shelves at my local publix for years.

[JC-DAWG83]

RC has been around here forever, my whole life at least. I actually like RC much better than Pepsi.

[E.CobbDawg]

Where can you find a good moon pie these days?

Cracker Barrel

Thanks ‘mater…haven’t been to a Cracker Barrel in a while but do remember they have those Goo Goo Clusters there as well.

[JC-DAWG83]

Where can you find a good moon pie these days?

Cracker Barrel

Thanks ‘mater…haven’t been to a Cracker Barrel in a while but do remember they have those Goo Goo Clusters there as well.

I'm not a marshmallow fan.  I never have cared for Moon Pies or Goo Goo Clusters.  The peanut butter Goo Goo Cluster is good.

I like an RC and Lance Toast Chee crackers.

[FtMyersDawg]

Mark this date down. I totally agree with JC on this.

[Creed]

Mark this date down. I totally agree with JC on this.

You are both right.

[GriffWoody]

Where can you find a good moon pie these days?

In Chattanooga at the MoonPie Store.